What is a landing page

Nobody expected that such concepts as «landing page», «website conversion», «SEO-copywriting» and many more of the same topic would become common and self-evident. Now almost all of us have our own page on the Internet, blog, personal magazine, and companies - their website or online shop. The owners of any resource want to increase its conversion rate, that is, to sell their products and services to as many people as possible. How to do this?

One of the ways to increase the conversion rate of your resource, for example, an online shop, is to create a special (landing) page for each product, which not only the customer should visit, but also «land» on, stay on it. Yes, something from the field of parachuting. Only the parachutist-customer flies to you directly from the Internet, where there are so many landing lanes, and he has to pick you.

To land — means to become interested, read up, find the necessary information, and... take the action you need: purchase a product (service) or register, for example, for a webinar.

A client who comes to your landing page should quickly find simple answers to complex questions related to the product or service they are interested in (how much it costs, who the manufacturer is, how to order, is there delivery, what are the terms, will there be a discount, etc.). If the client still has questions, help them resolve them: there is a chat window (online consultant) or a phone number of considerable size the large phone number should be placed next to the "Buy" button, "Cart" or registration form.

A successful landing page has the following characteristics:

• 1 product (service) = 1 specific offer
• Clear structure (everything is in plain sight, no need to search for the necessary information):
  1. A bold, memorable headline
  2. A really good message. The more valuable the product (service) you offer, the more thoroughly you need to present it. Put yourself in your customer's shoes - you need good reasons for them to trust you. Provide the client with a list of such reasons (your advantages).
  3. Photos (make sure they are unique). Who wants to look at what is everywhere?!
• Privacy policy (especially relevant for trading platforms). Remarkably increases the client's trust in you. After all, you are not just offering to establish an agreement, you are offering to conclude a secure agreement when you place on the page information about the terms of cooperation with a link, for example, to the public offer agreement.

What's important

The most important thing: everything you so beautifully told the client on the landing page must correspond to reality. Otherwise, you are worthless. The landing will be false, and the cooperation will be one-time. And you want something completely different, right? So, there is only one way out - to work hard. Have a successful business!