Mobile Marketing
What is targeted advertising and what to do with it?
Targeted advertising is mailings primarily to the operator base, with the ability to generate targeted offers based on customer information: geolocation, event targeting, online interests, other behavioral characteristics and the use of Big Data.
- This is a unique opportunity to reach target groups of potential customers.
- Establishing an accurate audience by setting up targeting criteria before the mailing is sent out
advantages
SMS - mailings
SMS - mailings are characterized by high efficiency (guaranteed delivery of messages), quick ROI of mailings, low cost of sent messages, positive perception of the company's brand.
In addition to standard SMS messages, you can also choose MMS (multimedia messaging service) - a targeted mailing based on the operator's database, which contains both the text of the message and the possibility of transmitting multimedia messages.
MMS - mailings are ideal for:
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HoReCa segments
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Travel agencies
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Advertisements for entertainment events
Audience and BIG DATA
Build your audience segments based on data.
Big Data helps make advertising more targeted, optimise costs, analyse advertising effectiveness and test new hypotheses at any time.
Big Data helps to analyse subscriber behaviour data both online and offline. Over 5,000+ metrics are used for analysis, ranging from social demographics, online activity and interests, to offline behaviour - for example, vacation destinations.
You will not pay for inflated views and clicks.
Don't worry that SMS can go to a non-existent number, all impressions are only for real people. You won't pay for fake views and clicks.
With number identification, only active, existing subscribers of mobile operators see all SMS. No bots or irrelevant cookies.
Mobile marketing will allow you to aggregate your own personal segment.
If you want to create an exclusive selection, or use targets that are not publicly available from operators, you can always collect your own segment. Mobile marketing will allow you to launch various advertising campaigns from simple to the most complex, with ultra-precise selections.
Our specialists will always help
Test different approaches, experiment with targets and create your own segments, retarget your website audience. And our specialists will always help you choose the right targets that will take your business to a new level and attract more new customers.